Privacy Policy

At SRAM Bike Shop, we value your privacy as much as we value precision engineering in our cycling components. This Privacy Policy explains how we collect, use, protect, and share information about you when you visit our website roadbikesshop.com or make a purchase from us.

1. Information We Collect

We collect information to provide better services to all our customers – from weekend warriors to professional racers:

• Personal Information: When you create an account or make a purchase, we collect your name, email address, shipping address, and payment information.
• Transaction Information: Details about purchases you make, including products like All Wheels, Bike Frames, Brake Calipers, Chainsets, Derailleurs, and other components.
• Technical Information: IP address, browser type, device information, and how you interact with our website.
• Communication Data: Records of your communications with us, including emails sent to [email protected].

2. How We Use Your Information

Your information helps us deliver the premium experience expected from SRAM Bike Shop:

• Process your orders for cycling components and accessories
• Provide customer support and respond to inquiries
• Improve our website, products, and services
• Send you technical information, updates, security alerts, and support messages
• With your consent, inform you about new products, promotions, and cycling events
• Prevent fraud and enhance security of our transactions

3. Information Sharing and Disclosure

We treat your data with the same precision we apply to our bike components:

• Service Providers: We share information with third parties who help us operate our business (payment processors, shipping carriers) strictly for business purposes.
• Legal Requirements: We may disclose information if required by law or to protect our rights, users, or safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners.
• We do not sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We implement security measures that reflect the reliability of our high-performance cycling products:

• Data is stored on secure servers with limited access
• We use industry-standard SSL encryption for all transactions
• Payment details are processed by secure payment gateways – we do not store complete payment information on our servers
• We retain personal information only as long as necessary for business purposes or as required by law
• While we implement robust security measures, no online transmission is 100% secure

5. Your Rights and Choices

You have control over your personal information:

• Access and Update: You can review and edit your account information at any time
• Marketing Communications: You can opt-out of promotional emails by following unsubscribe instructions
• Account Deletion: You may request deletion of your account by contacting us
• Data Portability: You can request a copy of your personal data in a structured format
• Restrict Processing: You may object to certain uses of your personal information

6. Cookies and Tracking Technologies

Like precision components that enhance your ride, cookies help optimize your browsing experience:

• Essential Cookies: Required for basic site functionality, such as adding items to your cart
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Targeting Cookies: Used to deliver relevant ads based on your interests

You can control cookie settings through your browser, though disabling some cookies may affect site functionality.

7. International Data Transfers

As we serve cyclists worldwide (excluding Asia and select remote areas), your information may be processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data during these transfers.

8. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices. The updated version will be posted on our website with the effective date. We encourage you to review this policy periodically.

10. Contact Us

At SRAM Bike Shop, we’re committed to protecting your privacy with the same dedication we bring to engineering premium cycling components. Ride secure, ride with confidence.